Insight Done Right
It's not a catchphrase. It's our guiding philosophy for how the work gets done.
It means getting the big picture while minding the details.
Who We Are
Solidea Solutions is a market research consultancy in Portland Oregon headed by Michael Lehman. We are inquisitive problem solvers offering well-crafted insights that drive actionable results.
What makes us so special? Some call out our blend of thoughtfulness and exceptional execution. Others say we’re trustworthy. And others cite our ability to collaborate and enjoy ourselves as we tackle key business objectives.
We are always up for a challenge – your challenge. We’re skilled at helping our clients frame their issues, then come up with well-crafted and cost-effective approaches tailored to address your true need. Not a canned or costly approach – a pragmatic plan that provides true insight.
We know you’ve heard this claim so many times before: we are storytellers. Yada yada yada. But at the end of the day, it’s what we do best – by starting with the right questions, asked of the right people and in the right way, then distilled to get at underlying meaning.
What We Do
Our services include a mix of qualitative and quantitative methods – sometimes as stand-alone approaches, other times blended. Sometimes in-person, other times online. It depends, most importantly, on what works best for your assignment.
In a nutshell, we are method-agnostic; we use the right tool for the job, without being beholden to selling platforms or canned solutions.
Our expertise is centered in the consumer technology, finance/insurance, healthcare, and durable/personal goods sectors. We engage in both consumer-facing and B2B assignments.
Qualitative Research
We’re passionate about qualitative research because it lends itself to deep insight into how your current and prospective customers think about, and interact with, your current or potential services.
Michael is engaged in your qualitative inquiry from start to finish. With decades of experience, he prides himself on internalizing your study objectives, then knowing just the right pathways to follow to get the insights you need.
Some of our qualitative approaches include:
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Focus group moderation
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In-depth interviewing
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Usability sessions
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Online bulletin boards and diaries – including a digital ethnography overlay
For any engagement, we partner with the very best qualitative recruiters, online platform providers, and on-site facilities. This means you have the best team for your project while working with one trusted point of contact.
Quantitative Research
Our quantitative studies begin with carefully crafted surveys that are founded on our full understanding of your requirements. How? By being thoughtful and inquisitive, and applying years of experience to formulate reliable and actionable surveys.
We partner with some of the best fielding and survey programming partners in the industry who are capable of recruiting and fielding online, phone, and multi-modal surveys with a variety of audiences.
When merited, we add qualitative components into our quantitative studies – well beyond the standard open-end question – to include real-time interactive inquiries or immediate post-survey follow-up interviews.
Assessment Areas
Our research engagements fall into three general categories:
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Product development
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Positioning & messaging
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Customer satisfaction & user experience
Our proficiency in these areas enables us to connect the dots throughout the product or service lifecycle. Product development work, for instance, leads naturally to user experience assessment.
Contact Us
Reach out directly to Michael Lehman, the President of Solidea Solutions, in Portland Oregon. He’s happy to get our conversation going whenever you are!
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Founded Solidea Solutions in 2017.
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35 years of experience in the consumer technology, financial services, healthcare, and durable/personal goods.
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Focus on new product development, positioning and messaging, and user experience assessment.
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Adept at clarifying and translating business objectives into effective designs, and offering strong insight based on industry expertise.
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Prior Experience: President/Partner at Zanthus Inc (2001-2017), a 15-person boutique research consultancy; VP of Technology research at Market Strategies Inc, now Escalent (1991-2001); Senior Research Manager and strategic planner at CenturyLink (1983-1991).
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